Gimi, a product of MOG, enables brands and companies to instantly reward customers for “achievement moments” in the mobile apps they use every day.
Unlike points-based loyalty platforms, Gimi’s platform allows customers to earn rewards based on behaviors such as rising to another level in a game, setting a new fitness record and making a song as a new favorite. This innovative approach to mobile marketing creates meaningful engagements and builds stronger brand-customer relationships.
In the mobile age, engagements play an important role in brand-customer relationships. Positive mobile engagements expand brand awareness, increase user retention and create better customer experiences.
Gimi’s business model is built around “engagement-advertising” through “moment-targeting” technology.
Moment-targeting technology identifies when users experience “achievement-moments,” such as winning a level of a mobile game or breaking a fitness record. During achievement-moments, brands can harness positive emotions and introduce newly relevant rewards at optimal times.
The Gimi Platform enables brands to reward for achievements in external mobile games, mobile apps, brand-owned properties and across social media platforms.